Shopify is home to millions of live stores collectively generating billions in revenue. To stand out among millions requires quality products and an exceptional online presence.
Selling quality products is only one part of the puzzle; having a strong online presence to market those products is another. This brief guide consisting of Shopify SEO basics and some Shopify SEO tips will tell you exactly how to achieve the latter.
Selling quality products is only one part of the puzzle; having a strong online presence to market those products is another. This brief guide consisting of Shopify SEO basics and some Shopify SEO tips will tell you exactly how to achieve the latter.
Shopify SEO Tips
- Get A Paid Shopify Plan With Custom Domain
Paid Shopify plans boost your chances of getting your business indexed and crawled by search engines.
If your store is built upon Shopify’s free plan, it’ll never get to see the light of the day once the trial is over. What it means for your business is that all your efforts pertaining to Shopify’s SEO strategy will go in vain.
Having a custom domain relevant to your industry is also important to ace the search engine game. You can use Shopify’s domain name generator for this purpose. It will generate domain ideas relevant to your industry and help you rank for the related keywords.
- Follow A Simple Site Hierarchy
The way you hook a random visitor to your store is by presenting their desired products in the fewest clicks possible. And the only way to achieve it is if your site follows a simple structure.
How do you simplify a site structure?
Be moderate with categories and subcategories. Simplified navigation is one of the top Shopify SEO tips and should be a part of your Shopify SEO strategy because it helps your store in two ways.
First, the average time spent in your store will increase as people can find the products easily. Secondly, the simple hierarchy allows search engines to efficiently crawl and index web pages.
- Improve The User Experience
With each new update, the search engines’ algorithms are increasingly focusing on ranking based on user experience. So, your Shopify SEO strategy should revolve around user experience.
User experience is largely based on two things, site speed, and responsive design.
If your product pages are lagging and can’t be viewed seamlessly across all devices, then all the Shopify SEO strategies in the world can’t save your doomed store.
- Targeting The Right Keywords
Shopify SEO basics involve the use of the right keywords. Therefore, targeted keywords should always be a part of your Shopify SEO strategy.
Consider investing in paid SEO tools to research the right keywords. Once you’ve identified them, saturate your product pages, titles, meta-descriptions, and tags with those targeted keywords. But don’t go overboard with them.
Also, building a keyword strategy is a long-term investment. So, give it some before expecting some drastic results.
Wrapping Up
That concludes our Shopify SEO basics discussion. We covered several Shopify SEO tips and strategies throughout the article. But that only represents the tip of the iceberg.
Building a profitable SEO strategy requires more than what’s covered in this article. The depth of the topic may be beyond the scope of this article, but what couldn’t be covered here will be taken care of by the SEO professionals at Krotov Studio. Make sure to give us a call (+1 929 394 8140) or email to inquire more about crafting a personalized SEO strategy for your business
