An HTML element, a meta description, allows you to put up a brief summary of your webpage. It shows up as a snippet when people go through the search engine results page (SERP) to give them an idea of the content present on a page. It allows them to assess whether the information present is relevant to their search query or not.

Are you ready to attract customers and have them land on your page? Then, without any delay, let’s dive into writing a meta description.

Dos And Don’ts Of Writing A Meta Description?

Below are several things you need to ensure to develop a meta description for your webpage.

Come Up With A Compelling Ad Copy

The meta description tag is like an advertising copy, and it captivates the attention of readers. As a result, it is visible and a significant component of search marketing. A compelling ad copy includes the target keywords of the business, written in a natural way that gives the user no choice but to click.

Keep in mind that Google tends to embolden keywords in the description display that are a part of the searcher’s query. This draws their attention and brings traffic to you. Therefore, it falls on you to match your descriptions to important search terms as much as possible.

Do Not Duplicate The Meta Descriptions

The meta descriptions of all your pages should be unique and distinct. They should also be relevant to the particular page it is describing. One method you can use to ensure a dynamic and distinct meta description is to use a program, especially for automated pages.

Given that you have the necessary resources, you can always generate a program to write your meta descriptions. However, there is no substitute for coming up with an organic description.

Try Not To Use Double Quotation Marks

Using double quotation marks within a meta description tells Google to use them as signals and remove the rest of the information provided from the snippet on SERP. If you want to prevent this from occurring, then all you need to do is get rid of all non-alphanumeric characters present in your meta descriptions.

In case you have or want to use quotation marks, you can opt for the HTML entity instead of double quotes.

Best Practices To Write Meta Descriptions

Now that you are familiar with the most important things you need to do to write a meta description adhere to the tips below to ensure that it is of good quality.

  1. Try to use action-oriented language to get more clicks.
  2. Ensure that the description is no more than 158 characters.
  3. Include a brief summary only of the relevant content present on the page. Deceiving customers could cause them to mistrust you.
  4. Create value by providing a benefit or solution.

The meta description of your webpage may be a small aspect of your search engine optimization, but it is also a mighty one. It gives you the opportunity to do better than competitors and use it as a way to improve your CTR.

If you do not know how to create a unique meta description, then all you need to do is contact Krotov Studio instead of panicking. We can assist you in coming up with an engaging meta description that persuades your customers to choose you over any competitors.