Similar to Search Engine Optimization, Local Search Optimization or Local SEO strategy refers to a process that affects the visibility of a website or webpage. Local SEO strategy is known to be essential for small businesses.
This is because local SEO best practices are the ones that are more relevant to your base of local customers. Are you a locally-based business that wants a local SEO guide or would like to learn some local SEO tips? Read on to learn all about local SEO best practices and local SEO tips.
Improving Your Local SEO
Did you know that 57% of small businesses only use local SEO strategy and on-time optimization for successful sales?
- Introduce A Mobile-Friendly Design
Introducing a mobile-friendly design is one of the local SEO best practices, as it increases responsiveness. According to statistics, 57% of the online traffic in the US came from phones. This shows how important it is to prioritize a mobile-friendly design as they ensure that the site displays well to potential customers.
- Join Local Marketplaces and Forums
According to reports, Facebook Marketplace registered more than 1 billion monthly global users in the first quarter of 2021. If you are looking for local SEO tips, registering on a marketplace will help you understand customer preference in a better manner. Also, you will be able to set the pricing, quality, and sourcing of products according to their requirements.
- Post Regularly on Social Media
Posting regularly on social media will help you connect with the local community nearby and further improve your on-page SEO efforts. When you post pictures or videos with well-written and engaging captions, you will be able to enjoy all the benefits that a local SEO guide brings.
- Encourage Clients To Leave a Review
Were you aware that 85% of local customers trust online reviews when they see them and end up making a purchase from that business? This statistic makes you realize that you shouldn’t underestimate the importance of customer reviews and comments. Always request your customers for reviews after a purchase so you can closely monitor the review.
- Claim a Google Listing for Your Business
If you want to boost your local SEO, then you will have to work on gaining exposure in your local community. You can do that by claiming a Google Listing for your business and then requesting verification from Google. Once Google sends you a pin, your business verification will be completed, and you will be able to add your business description. Along with the description, you can also add business photos, location, and business hours too.
Do you want your small business to rank on the first page of Google? Are you seeking the services of a professional who can help out with a local SEO guide and help improve your business activity? We at Krotov Studio provide SEO Optimization at the most affordable rates ever. If you want us to work on the SEO for your business, don’t hesitate to give us a call.