In current times, the competition is tough. For businesses to be able to thrive, they must be equipped with an SEO friendly website. With the help of the right SEO optimization techniques, the online presence can be increased, and so will the revenue stream. Down below are tried and tested methods to make your website SEO friendly.
1. Keywords Usage
Website owners must go through extensive keyword research to unearth gems that can help place them in the center of the stage. Use a mixture of short keywords, long-tailed keywords, and question-based ones as well. According to Moz, 8% of search queries are phrased as questions. Make sure you cover all your ground for SEO optimization.
2. SEO Friendly Website Structure
Google and various other search engines need to index your site to rank it. To make the process of indexing easier for search engines, your website must come with an SEO-friendly structure. To go about SEO optimization based on website structure, one can research the design process. According to a report by Stanford, 75% of people will establish the credibility of a business on their website. The ultimate goal is to make it accessible, navigable, and informational.
3. Quick Loading Webpages
Using websites that take hours to load is always a hassle. For proper SEO optimization, try out an SEO audit of your site to figure out the loading speed and how it can be improved. Around 47% of users expect a maximum of 2 seconds of loading time. Any more than that, and you might end up losing traffic. Try to identify larger file sizes that can increase loading time.
4. Mobile Optimization
With 74% of people more likely to return to mobile-friendly sites, businesses must optimize their sites for cell phones. Other than ease of users, Google and other search engines also look at mobile-friendliness as a major factor in ranking. The digital design must be responsive and should adapt to different devices.
5. Header Tag Optimization
An SEO-friendly website also comes with efficient header tags. These tags are the headings you see on search engines that come forward as a title. The easiest way to optimize header tags is by entering the primary keyword in them. With this trick, Google understands the context of your content and is more likely to rank you higher. Remember each page must have only one H1 tag.
6. Internal Linking
By internal linking, search engines can find new pages on your site and index them as well. To help Google find your content easily, use intelligent internal linking of pages relevant to your topic. Links from authoritative sites can do wonders for you too. The process will build a solid interior architecture and will lead to an SEO-friendly site.
7. Meta Descriptions
One of the most overlooked elements of SEO optimization is meta descriptions. This is the first part that users will be able to view on Google. Duplicated content or unoriginal text can lead you into trouble. Create unique and relevant content for the meta with targeted keywords that communicate urgency and benefits to the reader.
With the help of an SEO-friendly website, businesses can make considerable strides in their respective industries. However, the work doesn’t stop here. It is crucial also to monitor user experience and constantly modify the site.